Bikaner baby bitten, maimed by father turns critical

JAIPUR: A five-month-old baby girl from Bikaner, whose father had bitten off parts of her lips, nose and cheek last month, was put on ventilator support on Wednesday after her condition deteriorated, doctors said here.

"The baby was operated upon on February 1 at the Sawai Man Singh government hospital and she was stable but her condition turned critical following which she was put on ventilator today," the hospital spokesperson said.

The baby's 36-year-old father Bahadur Singh had bit off her nose, lip and cheek in a fit of rage leaving her face damaged in Bikaner last month.

The accused was drunk when he had reached his house in Siyana village and had a verbal spat with his wife Santosh over some domestic issue.

During the quarrel, he had allegedly bit his daughter's upper lip, nose and cheek, according to the police.

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Critics seek to delay NYC sugary drinks size limit

NEW YORK (AP) — Opponents are pressing to delay enforcement of the city's novel plan to crack down on supersized, sugary drinks, saying businesses shouldn't have to spend millions of dollars to comply until a court rules on whether the measure is legal.

With the rule set to take effect March 12, beverage industry, restaurant and other business groups have asked a judge to put it on hold at least until there's a ruling on their lawsuit seeking to block it altogether. The measure would bar many eateries from selling high-sugar drinks in cups or containers bigger than 16 ounces.

"It would be a tremendous waste of expense, time, and effort for our members to incur all of the harm and costs associated with the ban if this court decides that the ban is illegal," Chong Sik Le, president of the New York Korean-American Grocers Association, said in court papers filed Friday.

City lawyers are fighting the lawsuit and oppose postponing the restriction, which the city Board of Health approved in September. They said Tuesday they expect to prevail.

"The obesity epidemic kills nearly 6,000 New Yorkers each year. We see no reason to delay the Board of Health's reasonable and legal actions to combat this major, growing problem," Mark Muschenheim, a city attorney, said in a statement.

Another city lawyer, Thomas Merrill, has said officials believe businesses have had enough time to get ready for the new rule. He has noted that the city doesn't plan to seek fines until June.

Mayor Michael Bloomberg and other city officials see the first-of-its-kind limit as a coup for public health. The city's obesity rate is rising, and studies have linked sugary drinks to weight gain, they note.

"This is the biggest step a city has taken to curb obesity," Bloomberg said when the measure passed.

Soda makers and other critics view the rule as an unwarranted intrusion into people's dietary choices and an unfair, uneven burden on business. The restriction won't apply at supermarkets and many convenience stores because the city doesn't regulate them.

While the dispute plays out in court, "the impacted businesses would like some more certainty on when and how they might need to adjust operations," American Beverage Industry spokesman Christopher Gindlesperger said Tuesday.

Those adjustments are expected to cost the association's members about $600,000 in labeling and other expenses for bottles, Vice President Mike Redman said in court papers. Reconfiguring "16-ounce" cups that are actually made slightly bigger, to leave room at the top, is expected to take cup manufacturers three months to a year and cost them anywhere from more than $100,000 to several millions of dollars, Foodservice Packaging Institute President Lynn Dyer said in court documents.

Movie theaters, meanwhile, are concerned because beverages account for more than 20 percent of their overall profits and about 98 percent of soda sales are in containers greater than 16 ounces, according to Robert Sunshine, executive director of the National Association of Theatre Owners of New York State.

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Follow Jennifer Peltz at http://twitter.com/jennpeltz

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Lance Armstrong Under Criminal Investigation

Federal investigators are in the midst of an active criminal investigation of disgraced former Tour de France champion Lance Armstrong, ABC News has learned.

The revelation comes in stark contrast to statements made by the U.S. Attorney for Southern California, Andre Birotte, who addressed his own criminal inquiry of Armstrong for the first time publicly on Tuesday. Birotte's office spent nearly two years investigating Armstrong for crimes reportedly including drug distribution, fraud and conspiracy -- only to suddenly drop the case on the Friday before the Super Bowl last year.

Sources at the time said that agents had recommended an indictment and could not understand why the case was suddenly dropped.

Today, a high level source told ABC News, "Birotte does not speak for the federal government as a whole."

According to the source, who agreed to speak on the condition that his name and position were not used because of the sensitivity of the matter, "Agents are actively investigating Armstrong for obstruction, witness tampering and intimidation."

An email to an attorney for Armstrong was not immediately returned.

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Earlier Tuesday, during a Department of Justice news conference on another matter, Birotte was confronted with the Armstrong question unexpectedly. The following is a transcript of that exchange:

Q: Mr. Birotte, given the confession of Lance Armstrong to all the things --

Birotte: (Off mic.)

Q: -- to all thethings that you, in the end, decided you couldn't bring a case about, can you give us your thoughts on that case now and whether you might take another look at it?

Birotte: We made a decision on that case, I believe, a little over a year ago. Obviously we've been well-aware of the statements that have been made by Mr. Armstrong and other media reports. That has not changed my view at this time. Obviously, we'll consider, we'll continue to look at the situation, but that hasn't changed our view as I stand here today.

The source said that Birotte is not in the loop on the current criminal inquiry, which is being run out of another office.

Armstrong confessed to lying and using performance-enhancing drugs throughout his career in an interview with Oprah Winfrey.

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Investigators are not concerned with the drug use, but Armstrong's behavior in trying to maintain his secret by allegedly threatening and interfering with potential witnesses.

Armstrong is currently serving a lifetime ban in sport handed down by the U.S. Anti-Doping Agency. He has been given a Feb. 6 deadline to tell all under oath to investigators or lose his last chance at a possible break on the lifetime ban.

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Syrian opposition chief says offers Assad peaceful exit

BEIRUT (Reuters) - Syrian opposition leader Moaz Alkhatib urged Syrian President Bashar al-Assad's government on Monday to start talks for its departure from power and save the country from greater ruin after almost two years of bloodshed.

Seeking to step up pressure on Assad to respond to his offer of talks - which dismayed some in his own opposition coalition, Alkhatib said he would be ready to meet the president's deputy.

"I ask the regime to send Farouq al-Shara - if it accepts the idea - and we can sit with him," he said, referring to Syria's vice president who has implicitly distanced himself from Assad's crackdown on mass unrest that became an armed revolt.

Speaking after meeting senior Russian, U.S. and Iranian officials, Alkhatib said none of them had an answer to the 22-month-old crisis and Syrians must solve it themselves.

"The issue is now in the state's court...to accept negotiations for departure, with fewer losses," the Syrian National Coalition leader told Al Arabiya television.

The moderate Islamist preacher announced last week he was prepared to talk to Assad's representatives. Although he set several conditions, the move broke a taboo on opposition contacts with Damascus and angered many in its ranks who insist on Assad's departure as a precondition for negotiation.

Alkhatib said it was not "treachery" to seek dialogue to end a conflict in which more than 60,000 people have been killed, 700,000 have been driven from their country and millions more are homeless and hungry.

"The regime must take a clear stand (on dialogue) and we say we will extend our hand for the interest of people and to help the regime leave peacefully," he said in separate comments to Al Jazeera television.

Assad announced last month what he said were plans for reconciliation talks to end the violence but - in a speech described by U.N. Syria envoy Lakhdar Brahimi as narrow and uncompromising - he said there would be no dialogue with people he called traitors or "puppets made by the West".

Syria's defense minister said the army had proved it would not be defeated in its confrontation with rebels but declined to say whether it would respond to an Israeli air strike last week.

Security sources said the Israelis bombed a convoy of arms destined for Assad's ally Hezbollah, a sworn enemy of Israel, in neighboring Lebanon. Syria said the attack struck vehicles and buildings at a military research center near Lebanon's border.

Syria's uprising erupted in March 2011 with largely peaceful protests, escalating into a civil war pitting mainly Sunni Muslim rebels against Assad, who is from Syria's Alawite minority. His family has ruled Syria for 42 years.

ANGER AT IRAN

The violence has divided major powers, with Russia and China blocking U.N. Security Council draft resolutions backed by the United States, European Union and Sunni Muslim Gulf Arab states that could have led to U.N. sanctions isolating Assad. Shi'ite Iran has remained his strongest regional supporter.

Alkhatib met Iranian Foreign Minister Ali Akbar Salehi, Russian Foreign Minister Sergei Lavrov and U.S. Vice President Joe Biden at a security conference in Germany at the weekend.

"Iran's stance is unacceptable and I mentioned to the foreign minister that we are very angry with Iran's support for the regime," Alkhatib said.

He said he asked Salehi to pass on his offer of negotiations - based on the acceptance of the Assad government's departure - to Damascus. The two men also discussed the need to prevent Syria's crisis spreading into a regional conflict between Sunni and Shi'ite Muslims, he said.

"We will find a solution, there are many keys. If the regime wants to solve (the crisis), it can take part in it. If it wants to get out and get the people out of this crisis, we will all work together for the interest of the people and the departure of the regime."

One proposal under discussion was the formation of a transitional government, Alkhatib said, without specifying how he thought that could come about. World powers agreed a similar formula seven months ago but then disagreed over whether that could allow Assad to stay on as head of state.

Activists reported clashes between the army and rebel fighters to the east of Damascus on Monday and heavy shelling of rebel-held areas of the central city of Homs. The Jobar neighborhood, on the southwestern edge of Homs, was hit by more than 100 rockets on Monday morning, an opposition activist said.

The Syrian Observatory for Human Rights said at least 90 people were killed by dusk on Monday.

It said 180 people were killed across the country on Sunday, including 114 rebel fighters and soldiers. Sunday's death toll included 28 people killed in the bombardment of a building in the Ansari district of the northern city of Aleppo.

Assad has described the rebels as foreign-backed Islamist terrorists and said a precondition for any solution is that Turkey and Sunni-ruled Gulf Arab states stop funding, sheltering and arming his foes.

The majority of the insurgents are Islamists but those affiliated with al Qaeda are smaller in number, although their influence is growing. For that reason, Western states have been loath to arm the rebels despite their calls for Assad's ouster.

Rebels and activists say that Iran and the Lebanese Shi'ite militant movement Hezbollah have sent fighters to reinforce Assad's army - an accusation that both deny.

ECONOMIC SUPPORT

"The army of Syria is big enough, they do not need fighters from outside," Iran's Salehi said in Berlin on Monday.

"We are giving them economic support, we are sending gasoline, we are sending wheat. We are trying to send electricity to them through Iraq; we have not been successful."

Iranian President Mahmoud Ahmadinejad said later on Monday that Syria's crisis could not be solved by military means and he called for a national accord leading to elections.

"War is not the solution...A government that rules through war - its work will be very difficult. A sectarian war should not be launched in Syria," he told Al Mayadeen television.

"We believe that (deciding) whoever stays or goes is the right of the Syrian people. How can we interfere in that? We must strive to achieve national understanding, and free elections."

Another Iranian official, speaking in Damascus after talks with Assad, said Israel would regret an air strike against Syria last week, without spelling out whether Iran or its ally planned a military response.

Salehi, Russian Foreign Minister Sergei Lavrov and U.S. Vice President Joe Biden all met Alkhatib in Munich at the weekend and portrayed his willingness to talk with Syrian authorities as a major step towards resolving the war.

But Alkhatib is under pressure from other members of the exiled leadership in Cairo for saying he would be willing to talk to Assad. Walid al-Bunni, a member of the Coalition's 12-member politburo, dismissed Alkhatib's meeting with Salehi.

"It was unsuccessful. The Iranians are unprepared to do anything that could help the causes of the Syrian Revolution," Bunni, a former political prisoner, told Reuters from Budapest.

(Additional reporting by Yeganeh Torbati in Dubai and Stephen Brown in Berlin; Editing by Mark Heinrich)

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N. Korea video shows US city under attack

SEOUL: North Korea, poised to conduct a nuclear test any day now, has posted a video on YouTube depicting a US city resembling New York engulfed in flames after an apparent missile attack.

The footage was uploaded Saturday by the North's official website, Uriminzokkiri, which distributes news and propaganda from the state media.

The video is shot as a dream sequence, with a young man seeing himself on board a North Korean space shuttle launched into orbit by the same type of rocket Pyongyang successfully tested in December.

As the shuttle circles the globe -- to the tune of "We Are the World" -- the video zooms in on countries below, including a joyfully re-unified Korea.

In contrast, the focus then switches to a city -- shrouded in the US flag -- under apparent missile attack with its skyscrapers, including what appears to be the Empire State Building, either on fire or in ruins.

"Somewhere in the United States, black clouds of smoke are billowing," runs the caption across the screen.

"It seems that the nest of wickedness is ablaze with the fire started by itself," it added.

The video ends with the young man concluding that his dream will "surely come true".

"Despite all kinds of attempts by imperialists to isolate and crush us... never will anyone be able to stop the people marching toward a final victory," it said.

The North is expected to conduct its nuclear test as a defiant response to UN sanctions imposed after its December rocket launch.

-AFP/gn

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Dalai Lama's visit called off despite security clearance

ALLAHABAD: The much-anticipated visit of Tibetan spiritual leader the Dalai Lama to the ongoing Mahakumbh has been finally called off despite security clearance given by the Uttar Pradesh government for his two-day visit.

Senior Superintendent of Police Mohit Agrawal said, "We have received information that the Dalai Lama is pre-occupied till February 15 and, if at all, he chooses to visit the Maha Kumbh it would be only after that".

February 15 happens to be the date on which Basant Panchmi festival is falling this year when the last "shahi snan" of "naga" ascetics takes place.

Although officially the Kumbh will end on March 10, as per tradition most of the "akharas" of "sadhus" start packing up after Basant Panchmi itself with only some "kalpavasi" pilgrims staying back till Magh Poornima which falls on February 25.

Earlier, the Dalai Lama was scheduled to arrive at a "Lama Nagar" that has been built inside the camp of Vishwa Hindu Parishad at the Kumbh on February 4.But the visit was put off for want of security clearance in time.

However, the state government provided the clearance on February 3 and the Inspector General of Police, Allahabad zone, Alok Sharma, said the police would be able to make necessary security arrangements for his visit.

The organisers of his visit, the Mahabodhi Society of India, made a last-ditch effort to ensure his arrival at the Kumbh today but this could not materialise.

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Bullying study: It does get better for gay teens

CHICAGO (AP) — It really does get better for gay and bisexual teens when it comes to being bullied, although young gay men have it worse than their lesbian peers, according to the first long-term scientific evidence on how the problem changes over time.

The seven-year study involved more than 4,000 teens in England who were questioned yearly through 2010, until they were 19 and 20 years old. At the start, just over half of the 187 gay, lesbian and bisexual teens said they had been bullied; by 2010 that dropped to 9 percent of gay and bisexual boys and 6 percent of lesbian and bisexual girls.

The researchers said the same results likely would be found in the United States.

In both countries, a "sea change" in cultural acceptance of gays and growing intolerance for bullying occurred during the study years, which partly explains the results, said study co-author Ian Rivers, a psychologist and professor of human development at Brunel University in London.

That includes a government mandate in England that schools work to prevent bullying, and changes in the United States permitting same-sex marriage in several states.

In 2010, syndicated columnist Dan Savage launched the "It Gets Better" video project to encourage bullied gay teens. It was prompted by widely publicized suicides of young gays, and includes videos from politicians and celebrities.

"Bullying tends to decline with age regardless of sexual orientation and gender," and the study confirms that, said co-author Joseph Robinson, a researcher and assistant professor of educational psychology at the University of Illinois in Urbana-Champaign. "In absolute terms, this would suggest that yes, it gets better."

The study appears online Monday in the journal Pediatrics.

Eliza Byard, executive director of the Gay, Lesbian & Straight Education Network, said the results mirror surveys by her anti-bullying advocacy group that show bullying is more common in U.S. middle schools than in high schools.

But the researchers said their results show the situation is more nuanced for young gay men.

In the first years of the study, gay boys and girls were almost twice as likely to be bullied as their straight peers. By the last year, bullying dropped overall and was at about the same level for lesbians and straight girls. But the difference between men got worse by ages 19 and 20, with gay young men almost four times more likely than their straight peers to be bullied.

The mixed results for young gay men may reflect the fact that masculine tendencies in girls and women are more culturally acceptable than femininity in boys and men, Robinson said.

Savage, who was not involved in the study, agreed.

"A lot of the disgust that people feel when you bring up homosexuality ... centers around gay male sexuality," Savage said. "There's more of a comfort level" around gay women, he said.

Kendall Johnson, 21, a junior theater major at the University of Illinois, said he was bullied for being gay in high school, mostly when he brought boyfriends to school dances or football games.

"One year at prom, I had a guy tell us that we were disgusting and he didn't want to see us dancing anymore," Johnson said. A football player and the president of the drama club intervened on his behalf, he recalled.

Johnson hasn't been bullied in college, but he said that's partly because he hangs out with the theater crowd and avoids the fraternity scene. Still, he agreed, that it generally gets better for gays as they mature.

"As you grow older, you become more accepting of yourself," Johnson said.

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Online:

Pediatrics: http://www.pediatrics.org

It Gets Better: http://www.itgetsbetter.org

___

AP Medical Writer Lindsey Tanner can be reached at http://www.twitter.com/LindseyTanner

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Sarai Sierra's 2 Young Boys Don't Know Mom's Dead

The two young sons of slain New York mom Sarai Sierra are under the impression that their father has gone to Turkey to bring their mother home - alive.

Sierra, whose battered body was found near a highway in Istanbul over the weekend, was the mother of two boys aged 9 and 11.

Steven Sierra, who went to Istanbul in search of his wife after she disappeared nearly two weeks ago, told his children that he was going to Turkey to bring their mom home.

"The father will be speaking to them and it's something that's going to be hard and he's going to be talking to them when he comes back," Betsy Jimenez, the mother of Sarai Sierra, said today during a family news conference.

State Representative Michael Grimm said Steven Sierra's biggest concern is telling his children that mom's not coming home.

"It's going to be the hardest thing he's ever going to have to do in his life," said Grimm, who added that the Staten Island family isn't sure when Steven Sierra will be able to bring home his wife's body.

An autopsy was completed Sunday on Sarai Sierra, 33, but results aren't expected for three months. Turkish officials however said she was killed by at least one fatal blow to her head.

A casket holding the Staten Island mother was carried through alleyways lined with spice and food stalls to a church, where the casket remained on Monday.

Turkish police hope DNA samples from 21 people being questioned in the case will be key to finding the perpetrators, the Associated Press reported, according to state run media.

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Earlier this week, it was also reported that Turkish police are speaking to a local man who was supposed to meet Sierra the day she disappeared, but he said she never showed.

After an intense search for Sierra that lasted nearly two weeks, her body was found Saturday near the ruins of some ancient city walls and a highway. Sierra was wearing the same outfit she was seen wearing on surveillance footage taken at a food court and on a street the day she vanished, Istanbul Police Chief Huseyin Capkin said.

Sierra's body was taken to a morgue, Capkin said, and was identified by her husband.

It did not appear she had been raped or was involved in any espionage or trafficking, Capkin said.

Betsy Jimenez said Monday that her family has many unanswered questions such as what happened to her daughter after she left her hotel room to go and take photographs of a famous bridge.

"They're still investigating so they might think it might be a robbery, but they're not sure," said Jimenez.

Sierra, who had traveled to Istanbul on Jan. 7 to practice her photography hobby, was last heard from on Jan. 21, the day she was due to board a flight home to New York City.

Dennis Jimenez, Sierra's father, told reporters Monday that he didn't want her to go on the trip.

"I didn't want her to go. But, she wanted to go because this was an opportunity for her to sightsee and pursue her photography hobby because Turkey was a land rich with culture and ancient history and she was fascinated with that," said Jimenez.

While in Istanbul, Sierra would Skype with her family and friends daily, telling them about how amazing the culture was.

Sierra's best friend Maggie Rodriguez told ABC News that she was forced to pull out of the trip at the last minute because she couldn't afford it. That's why Sierra traveled alone.

Her husband, Steven Sierra, and brother, David Jimenez, traveled to Istanbul last Sunday to meet with American and Turkish officials and push the search forward.

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Iran hedges on nuclear talks with six powers or U.S.

MUNICH (Reuters) - Iran said on Sunday it was open to a U.S. offer of direct talks on its nuclear program and that six world powers had suggested a new round of nuclear negotiations this month, but without committing itself to either proposal.

Diplomatic efforts to resolve a dispute over Iran's nuclear program, which Tehran says is peaceful but the West suspects is intended to give Iran the capability to build a nuclear bomb, have been all but deadlocked for years, while Iran has continued to announce advances in the program.

Iranian Foreign Minister Ali Akbar Salehi said a suggestion on Saturday by U.S. Vice President Joe Biden that Washington was ready for direct talks with Iran if Tehran was serious about negotiations was a "step forward".

"We take these statements with positive consideration. I think this is a step forward but ... each time we have come and negotiated it was the other side unfortunately who did not heed ... its commitment," Salehi said at the Munich Security Conference where Biden made his overture a day earlier.

He also complained to Iran's English-language Press TV of "other contradictory signals", pointing to the rhetoric of "keeping all options on the table" used by U.S. officials to indicate they are willing to use force to keep Iran from obtaining a nuclear weapon.

"This does not go along with this gesture (of talks) so we will have to wait a little bit longer and see if they are really faithful this time," Salehi said.

Iran is under a tightening web of sanctions. Israel has also hinted it may strike if diplomacy and international sanctions fail to curb Iran's nuclear drive.

In Washington, Army General Martin Dempsey, the top U.S. military officer, said in an interview broadcast on Sunday that the United States has the capability to stop any Iranian effort to build nuclear weapons, but Iranian "intentions have to be influenced through other means."

Dempsey, chairman of the Joint Chiefs of Staff, made his comments on NBC's program "Meet the Press," speaking alongside outgoing Defense Secretary Leon Panetta.

Panetta said current U.S. intelligence indicated that Iranian leaders have not made a decision to proceed with the development of a nuclear weapon.

"But every indication is they want to continue to increase their nuclear capability," he said. "And that's a concern. And that's what we're asking them to stop doing."

The new U.S. secretary of state, John Kerry, has said he will give diplomacy every chance of solving the Iran standoff.

THE BEST CHANCE

With six-power talks making little progress, some experts say talks between Tehran and Washington could be the best chance, perhaps after Iran has elected a new president in June.

Negotiations between Iran and the six powers - Russia, China, the United States, Britain, France and Germany - have been deadlocked since a meeting last June.

EU officials have accused Iran of dragging its feet in weeks of haggling over the date and venue for new talks.

Salehi said he had "good news", having heard that the six powers would meet in Kazakhstan on February 25.

A spokesman for EU foreign policy chief Catherine Ashton, who coordinates the efforts of the six powers, confirmed that she had proposed talks in the week of February 25 but noted that Iran had not yet accepted.

Kazakhstan said it was ready to host the talks in either Astana or Almaty.

Salehi said Iran had "never pulled back" from the stuttering negotiations with the six powers. "We still are very hopeful. There are two packages, one package from Iran with five steps and the other package from the (six powers) with three steps."

Iran raised international concern last week by announcing plans to install and operate advanced uranium enrichment machines. The EU said the move, potentially shortening the path to weapons-grade material, could deepen doubts about the peaceful nature of Iran's nuclear program.

Prime Minister Benjamin Netanyahu said on Sunday that Israel's mission to stop its arch-enemy from acquiring nuclear weapons was "becoming more complex, since the Iranians are equipping themselves with cutting-edge centrifuges that shorten the time of (uranium) enrichment".

"We must not accept this process," said Netanyahu, who is trying to form a new government after winning an election last month. Israel is generally believed to be the only country in the Middle East with nuclear weapons.

(Additional reporting by Myra MacDonald and Stephen Brown in Munich, Dmitry Solovyov in Almaty, Yeganeh Torbati in Dubai and Jim Wolf in Washington; Editing by Kevin Liffey and Will Dunham)

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Sentimentality scoops Super Bowl ads

WASHINGTON: Unabashed sentimentality took the unofficial Super Bowl trophy for advertising brilliance on Sunday, with draft horses and pickup trucks both putting a lump in America's collective throat.

Budweiser's touching pocket narrative of an equine farmer reunited on the streets of Chicago with the Clydesdale he nurtured from birth for the beer's signature draft horse team was a run-away hit with viewers and critics alike.

New York ad agency Anomaly married the heartwarming imagery with singer Fleetwood Mac's sorrowful "Landslide" for the 60-second spot that went to invite a real-life newborn Budweiser foal via the brewer's Twitter account.

USA Today said the Budweiser ad took first place in its online reader-voted Ad Meter survey of Super Bowl commercials.

"Weepy, sentimental, nostalgic," wrote Kim Wheaton of Advertising Age in an instant analysis of the night's 50-plus commercials on the industry journal's website (www.adage.com).

"I don't care. This is everything I want from a Budweiser Super Bowl spot."

Viewers were still going onto Twitter to admit to shedding tears when Ram, the pickup division of Chrysler, weighed in a few minutes after Budweiser with a solemn ode to rural America created by Texas ad agency Richards Group.

It married spectacular photography of the Great Plains with late conservative broadcaster Paul Harvey's 1978 essay "So God Made a Farmer" -- and never revealed until the final few seconds that it was selling a truck.

"From the second it started to the last frame, I sat silent and mesmerised," tweeted Rick Liebling, an expert on the relationship between culture and creative advertising at New York ad agency Y&R.

Patriotism figured in another Chrysler spot, this time for Jeep, which celebrated the homecoming of American soldiers from Afghanistan.

The Super Bowl is the single most watched event on US television, easily pulling in more than 100 million viewers, and this year CBS was selling 30 seconds of ad time for as much as US$3.8 million.

But big-budget advertisers' best-laid plans to generate and sustain social media buzz got waylaid by the 34-minute partial blackout that hit the Superdome in New Orleans in the third quarter of the game.

That freak incident got people tweeting about the blackout instead of the ads, although Oreo made the most of the moment with an Instagram of its iconic cookie and the slogan: "You can still dunk in the dark."

While Pepsi indulged in the luxury of its spokeswoman Beyonce performing the half-time show, Coca-Cola invited viewers to go online and select the ending of its commercial, a Technicolor race through the desert for a bottle of Coke.

The winner climax -- the bus-driving showgirls in pink won out over the cowboys and the bikers -- was aired just minutes after the Baltimore Ravens' victory over the San Francisco 49s.

Many of Sunday's ads were released in the days leading up to the Super Bowl, including one from Volkswagen that some thought "racist" for depicting a cheerful Beetle-driving white office worker speaking in a Jamaican accent.

With Apple sitting out this year's game, the field was clear for Samsung, its arch rival in the smartphone market, to declare itself "the next big thing" with wise-cracking Seth Rogan and Paul Rudd plus a LeBron James cameo.

Fellow comedienne Amy Poehler managed to fit herself into a front-loading washing machine for electronics retailer Best Buy, while Israeli swimsuit model Bar Refaeli made out with a ruddy-faced geek named Walter for GoDaddy.com.

"That was disgusting," was one typical reaction on Twitter to the latter, but the website hosting service had nothing to complain about -- the backlash only helped get its #thekiss hashtag trending for a good part of the first quarter.

-AFP/fl

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